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The “Dastan” brand presented its new collection, “Turan Spirit,” reflecting the shared memory and aesthetic essence of the Turkic world in a contemporary interpretation.

Opening the event with a welcoming speech, Rufat Mahmud, Chairman of the Administration of the “Icherisheher” State Historical-Architectural Reserve, noted that the “Dastan” brand under the Traditional Art Center now continues its activities with a stronger foundation, clear strategy, and broad development prospects.

According to him, the reopening of the brand’s exhibition and sales space is of special importance in bringing art closer to society, showcasing the work of masters, and transforming creativity into economic value.

“This space allows artisans to present their handmade works directly to visitors, thereby further reducing the distance between art and people,” the chairman added.

The evening held at Baku Marionette Theatre was attended by government officials, the management of the Reserve Administration, representatives of the diplomatic corps, and prominent cultural figures.