Organization of the tourism exhibitions has turned into a tradition in our country and the Administration of State Historical- Architectural Reserve "Icherisheher" always actively participates in such events to promote the tangible and intangible heritage of our country, as well as to present its new tourism projects to exhibition participants. Certainly, the 18th Azerbaijan International Tourism and Travel Exhibition, held at the Baku Expo Center on 4-6 April, has provided comprehensive information on the "Dastan" brand of the “Icherisheher” Center for Traditional Art, the Baku Photography House and the tourism services represented at the AITF 2019 exhibition. One of the biggest innovations surely is a new application called "Icherisheher". Henceforward, this program will provide the opportunity to reach the most significant information even without visiting the site. It should be noted that the Administration of the State Historical-Architectural Reserve "Icherisheher " was awarded by the organizational team of the exhibition in the nomination of "Best Corporate Style Presentation".