The Network of European Museum Organizations (NEMO) was founded in 1992 as an independent network of national museum organizations representing the museum community of the member states of the Council of Europe. Together, NEMO's members speak for over 30.000 museums across Europe. NEMO ensures museums are an integral part of European life by promoting their work and value to policy makers and by providing museums with information, networking and opportunities for co-operation. NEMO supports European museums in their aim to learn from each other by networking and co-operation and shows them ways to participate in the existing European cultural policies in its function as an information channel between European institutions and museums.
NEMO believes that museums are key players in safeguarding cultural heritage and they are central figures on the way for a better understanding within Europe.
NEMO and Icherisheher
In 2017, Icherisheher hosted 9th International Training Course on Museum Marketing.
The training entitled “Museum Marketing” was held on November 25th and 26th, 2017, facilitated by Björn Stenvers, and welcomed 25 participants representing 4 museums in Icherisheher as well as the marketing department of the Administration. The group met to discuss and prepare museum marketing strategy, taking into consideration international experiences, knowledge, and models.
The training began with an immersion into the definition of marketing & business for museums and heritage and the structure of a business and a marketing strategy. They considered how to implement these in the museums of Icherisheher, as well as how to develop a mission statement based upon the examples discussed. At the end of this introductory session, participants were invited to inform the group of the situation in their respective institutes. The main result from this session was an understanding of the basics of marketing strategy, and more specifically; a route for development in the museum community in the right time and order - taking our knowledge of global trends into consideration.
The next session was dedicated to an examination of the first 5 models of marketing, which were considered with examples and cases. The participants were also introduced to the history of marketing. During this session, the participants were invited to study the situations in or for their own institutes. The main deliverable of this session was a deeper understanding of the potential implementation of strategic marketing within the participants’ respective institutes.
The third session covered the following topic: Museums, Heritage and City (accompanied by region and country) Marketing. This session aided in developing a greater understanding of the role of museums in the promotion of the heritage specific to the area in which the museums themselves are located.
The fourth session consisted of examples and cases relevant to the next 7 models of marketing. At the end of the training, the participants were divided into two groups and asked to prepare marketing strategy plans and then present them to the plenary. The result was a completion of the basic set (models, terms, definitions) of strategic marketing.
Seventh International Learning Exchange 8-9 March 2018
The representative of Icherisheher attended the NEMO Learning Exchange organized by the Spanish Association of Cultural Heritage Managers (AEGPC) in Madrid from 8 – 9 March 2018 with the participation of 8 NEMO members. The participants from Finland, Bulgaria, Macedonia, Hungary, Ireland, Romania and Azerbaijan learned about social impact in Spanish museums and visited three museums in the Spanish capital.
9th International Training Course | Regional Development through Heritage in Sweden
On 29 June 2018, the representative of Icherisheher attended the one-day Training Course co-organized by Jamtli Foundation and the Nordic Centre of Heritage Learning and Creativity for NEMO members in Östersund, Sweden. The delegates from the Netherlands, Azerbaijan, Romania and Hungary learned about “Regional Development through Heritage in Sweden” and visited the acclaimed Jamtli open air museum.